The image of the office as the only place we go to work is fading fast. It is rapidly being replaced by the place that works best. For some, this means the home. For others, who lack that option, it may be something like home, a nearby café.
The CBRE Group, the world’s largest commercial real estate services and investment firm, found in a global study that firms are looking to open satellite offices in suburban locations networking out from the main office in the city center. Distance or remote work, in other words, is here to stay, allowing work from the home office but also at the main office or the satellite office near home.
This addresses the vital balance between the needs to work alone and to coordinate with colleagues. Our Gen Y or millennial workers, born in the 1980s and 1990s, were already seeking this less restricted way of working.
Then the COVID pandemic hastened the trend. Of 126 leading global real-estate executives interviewed, one fourth reported that they were looking into the possibility of developing satellite offices, and 73% predicted that flexible workspaces will play an increasingly important role in future rental strategies. A report from McKinsey & Co. found that 80% of employees enjoyed working from home, 41% were more productive, and 28% felt there was no difference from the way they worked before.
This means the traditional headquarters in the city center will need to adapt in form and size. Fewer than ten companies considered leaving the densely populated city centers, so the main office will not disappear, but it will serve as a kind of base for relationships and corporate culture in a different way. It may be a matter of providing a gym where employees meet, or a restaurant environment. Employees will simply have more choices. The satellite office is likely to include flexible coworking space.
Decentralization is the key word in this trend. Advantages include the reduced commute and savings in time and on the environment. In the meantime, relationships within the team and with other companies are nurtured.
Creating attractive and pleasant headquarters becomes increasingly important. This means managing the office network in a way that improves flexibility while attracting the most valuable coworkers. Castellum is a company that has fully advanced this by allowing employees to work as much and wherever they want. More companies are expected to copy this way of dividing work and free time. www.castellum.se/flexibelt-arbetsliv/riktlinjer
Fosbury & Sons is a company that focuses on people-centric brands (in other words, focusing primarily on employees and their behavior). The company offers flexible coworking office space where, for example, you can have your family to lunch or your friends in for a drink. The idea there is that allowing greater freedom creates a stronger sense of involvement.
Working from home and coworking now demand a completely different level of performance from furniture than was previously required of the home-office desk.
Horreds has smart and attractive solutions that meld with the design personality of the home.
Sources: Frame, Fosbury & Sons, Castellum, McKinsey &. Co.