Be the Rebel
with a Purpose
The feeling of running your hand across a perfectly crafted tabletop – the sheen of a beautiful wood veneer. “Over the years, we’ve learned how wood behaves, how it breathes and lives. Today, we master one of the finest surface finishes in the Nordics for staining and lacquering.”
Furniture with a Long-Term Perspective
Horreds manufactures and sells office and meeting furniture with many built-in added values. We summarize it with one word – “Rebel Quality” – which means that our products withstand wear and tear, design changes, and can be renewed time and time again. Long-term sustainability is also reflected in our environmental and quality certifications. We place great importance on every detail, such as surfaces, the feel of wood, stitching, and material combinations.
The Way We Deliver
Every delivery reflects the way we work – with attention to detail, flexibility and a commitment to finding the right solution. Manufacturing in our own factory in Horred, Sweden, allows us to meet demanding requirements and adapt to each project. Since 1936, we have created furniture designed to stand the test of time – in quality, function and expression.
OUR FACTORY IN HORRED
In the Viskan valley, where arable land is scarce, we’ve learned that nothing should go to waste. We must be efficient and take care of what we have. Here, between lakes and forests, we have spent generations refining wood – a living material that carries memories, shapes spaces and lasts for decades.
From this, our philosophy has grown, as natural as the landscape around us: to create furniture that endures for generations – in every sense. It’s in our nature – to stand firmly in the local while daring to go against the current. That’s what Be the rebel with a purpose is all about.
Manufactured in Sweden
Most of our furniture is made here, in the mill town of Horred. Made to order, with respect for the raw material and with details that can be renewed as the world around us changes. And that same mindset continues through every decision we make.
CUSTOMIZATIONS
We offer customizations for our customers, which are sometimes needed to complement interior projects. The knowledge we have about materials, wood, production techniques, well-thought-out details, and how different surfaces should be joined together gives our customers completely unique possibilities.
In a world where the exterior often means everything. For us, the surface – the finish – truly matters.
rebel quality
Every step in our production follows a rhythm shaped over generations, from material selection to the fine detailing where each piece comes together into a finished whole. That’s why our furniture stands apart.
The majority of our furniture is made from wood – a fantastic, renewable material. We’ve worked with it for nearly 90 years, giving us a rare level of expertise in how to use it in the smartest, most sustainable way.
With one of Northern Europe’s leading and most environmentally friendly production lines for MDF and lacquered products, together with our state-of-the-art spray booth where every wooden detail is hand-sprayed, we achieve a unique surface finish that brings out the true feel of the wood.
Horreds is ISO 9001:2015 certified, and the majority of our products are marked with the Möbelfakta label, which are three very important cornerstones.
Most of our furniture comes with a ten-year warranty.
nothing goes to waste
We only use Green Electricity from hydropower plants, produced within a 10-kilometer radius of Horred. The wood waste we receive is reused as energy in our district heating system, which heats schools, nursing homes, healthcare centers, apartments, and houses in Horred.
If you want to visit our factory, we can arrange it. Send us an email at info@horreds.se.
“ It shouldn’t be turned veneer – it has to be knife-cut in a specific way. Those are the kinds of details we never compromise on.
The level of quality we maintain at Horreds is something you’d normally only find in a true carpentry workshop – not at a typical office furniture manufacturer.”
People
The focus on service is strong among all employees at Horreds and influences every aspect of the delivery, which sometimes includes customizations and other requests. We can meet high demands because we manufacture furniture in our own factory in Horred, Sweden. Since 1936, our ambition has been to create lasting impressions with long-term and sustainable design. Be the rebel with a purpose.
For us, interior design has always been about much more than just furniture. It forms landscapes that are meant to support people, their flows, and different functions. Our focus is to contribute to environments where people feel comfortable, included, and where different functions are facilitated. Whether it’s collaboration, focused work, or relaxation, that’s what furniture design means to us – both then and now.
90 years. no shortcuts.
Grandpa Sven founded a carpentry workshop based on a fundamental idea: to create everyday furniture made to last a lifetime.
Sven Johansson was born in 1910 in Horred, growing up among planks, wood shavings and the smell of freshly sawn timber in his father’s small carpentry workshop. It was there his feeling for material took root – the importance of precision and an instinctive eye for how wood should be shaped.
When he had saved one thousand kronor, he bought a plot of land and built the first factory – a simple timber-clad structure in a field. Cold, simple but determined.
It was there, in 1936, that Horreds Möbelindustri AB began.
The Factory IN the Field
In 1936, the machines started humming in Sven’s small workshop. The space was compact, the equipment simple – but the ambition was anything but. Production included a bit of everything, depending on what customers ordered: chairs, chests of drawers, cupboards, bathroom and kitchen furniture. No large series – just precision and craftsmanship, using locally sourced wood.
COLLABORATIVE DESIGN
Behind every furniture concept, there is a thoughtful design developed in collaboration with one or several designers and architects. It’s always about meeting needs and thinking from a user perspective. Our furniture includes classics like Nomono, Anne Shelf, A-Frame, and Log. Through long-standing relationships and close collaborations, we have gained a deep understanding of what our customers at Horreds need. Learn more about our furniture designers and architects.
